patients looking for access to medicines; secondly for the party who own the endeavour e.g.

Design to Value.book, the idea of the reductionist “brief” is challenged.

The book poses questions to the designer: Do we really spend the time to look carefully at the purpose?Are we working to find and deliver the client’s purpose and do we accept that narrowing down on that outcome can only come from constant iterations and evolution of understanding?The idea that the purpose and objective can be captured in a document and then a design team (human-intelligent-machine) can simply deliver it, is as frightening as the robot childminder.. For Design to Value the rules should be:.

Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.Uncertainty – the problem statement and value drivers should remain uncertain.

Iteration – there needs to be a dynamic process: try, analyse, evaluate.

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..This would overcome concerns regarding the perceived risk of standardised components and product recall.

In a Platform marketplace, manufacturers would have to demonstrate their CQP process, ensuring performance of components meets the precise brief established by the ‘spatial analysis’ work.It allows for both simple, standard elements but also prototypes and more complex designs.

While the initial purpose of a digital marketplace for construction Platforms would be to propagate the use of standard components, it would certainly be useful to be able to make ‘specials’ to extend the functionality of the standard kit..Brick Link Studio.